Every successful recruitment campaign starts with a strategic plan built on solid research. Many law enforcement agencies skip this critical foundation and jump straight to tactics. The result? Wasted budgets, unqualified applicants, and frustration.
At Epic Recruiting, we take a different approach. The research and strategy portion of our services creates the blueprint that drives Epic results. Specifically, here’s how we leverage 20+ years of market research to transform your police recruitment strategy and outcomes.
The Research That Changes Everything
Before we create a single piece of content, we dig into the data. Having worked with departments both large and small, we’ve learned one critical truth. A marketing strategy is not one size fits all.
Traditional advertising might feel familiar, but it’s increasingly ineffective for attracting the next generation. Meanwhile, digital advertising delivers better ROI at lower costs. In fact, internet advertising passed TV in 2017 to become the biggest U.S. ad medium.
As time spent watching traditional television continues declining, the percentage of adults using social media has increased dramatically. Therefore, if you’re not recruiting online, you’re missing your target audience entirely.
The Discovery Phase: Understanding Your Department
The discovery phase allows us to understand your agency’s unique identity, recruitment goals, and what differentiates you from competing departments. We dig into your department’s culture, community characteristics, and ideal candidate profile. As a result, we can create messaging and strategy that attracts recruits who genuinely fit your agency.
Interviewing Leadership and New Recruits
Every law enforcement agency has its own story to tell. We paint an authentic picture of your brand through direct conversations with the people who know it best.
Interviewing new recruits and department leadership allows us to develop a marketing strategy that captures your mission and values. New recruits share what attracted them. Leadership articulates vision and opportunities. These perspectives create compelling narratives that attract like-minded candidates.
Building Your Epic Playbook
After completing our research and discovery, we synthesize everything into a comprehensive recruitment strategy. Ultimately, your strategy includes:
- Creative concept with video concepts and website design
- Delivery timelines
- Digital marketing launch deck outlining social channels and strategy
- All custom-built based on discovery findings
The Data That Drives Our Strategy
Our approach is informed by critical research about today’s job seekers:
- Job seekers rank current employees as the most trusted source for information
- Job posts get 36% more applications if accompanied by a recruiting video
- Over 64% of candidates research a company online, and 37% move on if they can’t find information
These insights shape every recommendation we make. Consequently, your recruitment campaign is built on proven principles rather than guesswork.
From Strategy to Epic Results
Research and strategy are the most important part of recruitment marketing. Without a solid foundation, even the best videos and websites will underperform.
The agencies achieving Epic recruitment results all started here. With research that revealed their unique value and strategy that targeted the right candidates.
Ready to build your recruitment blueprint? Contact Epic Recruiting and let’s start with a strategy that delivers.
